The summer is generally when sales slow down, and companies have downtime. This is the perfect time to try some "energy, to bring some original marketing techniques. If you normally rely on the Press or Print Newsletter Catalog in the summer months, try something new, or create a twist on your tried and true marketing tactics.
Here are four marketing ideas to give to a whirl this summer:
1. Tweak your mailing list with the help of a journal
Sohas targeted the market and have the printing of brochures, newsletters, printing or catalog will be printed. They have sent dozens of printed documents. Are you sure that you target your best to your market?
Use the mailing list of a magazine - the people of this magazine - send and receive product information voluntarily. In addition to the purchase of advertising space in magazines, many also rent the mailing list. Sometimes it may be necessary toBuy the mailing list as a combination of advertising, but many publishing houses to rent their mailing list only. This is a great way to save time (search for less!) And you probably know that the recipients are interested in your products to your bill. Be sure to send direct mail to at least two or three times during the summer months.
2. Editorial exposed to the masses
Many people do not know, but newspapers and other media typesPoints, such as your local television news station, and have enough information to fill gaps. You are in the stories of movement based outside it receives a "Release Mat": stories that are already written and ready for publication.
For less than you would pay for an advertisement in a newspaper, you can write an article that takes you there with your signature, which are covered by many newspapers across the country and could be dozens could be distributed. Since this is newspaper articlesGenerally perceived as more reliable than advertising, printing Mat is a great way to reach readers and influence. Two major mat release services, ARA (only on-line distribution) and Metro Editorial Services, are the prices that fit every budget.
3. Using Someone Else's email Power
Today, dealing with the proliferation of spam, people do not open e-mail companies and individuals who do not know. While the e-mail is one of the most cost-effective marketing tactics, acquiring new customersEffectiveness is diminished because of all the spam.
To circumvent this problem, do not open the Outlook e-mails, try advertising in third-party e-newsletter. People need to newsletters, you know, if you have an ad in one, it is very likely to read. For example, if you are a designer cake, a notice in a newsletter e-bride could collect a few large companies. Brides-to-be probably open the newsletter and show its content, including advertisementsbecause the newsletter comes from a credible source that signed it.
4. The use of outside advertising
Outdoor advertising that people see that (outside of her house no need, even outside - could be in a restaurant, for example). Of posters for the naming rights for sections of highways, the message can stand and walk around your potential customers. If you want to reach to potential customers in their favorite restaurant or cinema, you can also buyViewing space in the bathroom.
For an efficient use of outdoor advertising, to be sure, a space where you can choose to influence a purchase, the customer is already in a state of mind to buy a product. For example, let well with the brochure printing brochures toothpaste in the office of a dentist, but tooth leaving brochures in the library does not make much sense. The people in the library are not influenced in the right mood to buy a product, since peoplethe dentist. Make sure that the placement of your advertising has a logical sense.
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